Systematically makes design-system logic explicit.
It is a design token authoring tool and cloud IDE built around a custom DSL, so teams can define tokens, scales, modes, references, and outputs from one readable source.
Instro is a focused listening product for instrumental music, designed to stay out of the way while people code, read, write, or study.
The product combines a quiet listening interface with pre-generated streams, Supabase-backed metadata, subscription tiers, and a restrained decision model for deep work.
During seven years at GoDaddy, I developed UX Design and Multi-Brand Design Systems, improving design efficiency, customization, maintenance, scalability, and user experience.
After more than 10 years working as a creative designer, this period was about evolving my systematic approach to design, deepening my understanding of user experience design principles, and honing my skills in leadership and mentorship.
Developing ReComm, a Multi-Brand eCommerce Platform and Design System for GoDaddy Brands.
This platform enabled efficient management of multiple brands across the EMEA market through a unified ecosystem. Its brand-agnostic design not only reduced operational complexities but also significantly boosted revenue by enhancing customer experiences across the brand portfolio.
