During seven years at GoDaddy, I developed UX Design and Multi-Brand Design Systems, improving design efficiency, customization, maintenance, scalability, and user experience.
After more than 10 years working as a creative designer, this period was about evolving my systematic approach to design, deepening my understanding of user experience design principles, and honing my skills in leadership and mentorship.
Developing ReComm,a Multi-Brand eCommerce Platform and Design System for GoDaddy Brands.
This platform enabled efficient management of multiple brands across the EMEA market through a unified ecosystem. Its brand-agnostic design not only reduced operational complexities but also significantly boosted revenue by enhancing customer experiences across the brand portfolio.
This system was crucial in ensuring that each brand within the Host Europe Group portfolio could retain its unique look and feel while adhering to a coherent user experience standard. By balancing individual brand requirements with overarching design consistency, the system played a pivotal role in harmonizing user interactions across the diverse brand landscape.
