GoDaddy

During seven years at GoDaddy, I developed UX Design and Multi-Brand Design Systems, improving design efficiency, customization, scalability and user experience.

After more than 10 years working as working as a creative designer, this period was about evolving my systematic approach to design, deepening my understanding of user experience design principles, and honing my skills in leadership and mentorship.

I was a key team member, contributing individually, managing, and strategically planning as I advanced from Senior Designer to Senior Manager. Throughout, I fostered a culture of innovation and continuous learning. My work emphasized a user-centric and systematic approach to design, simplifying complex processes and ensuring the seamless integration of brand-agnostic design principles across GoDaddy's expansive portfolio.

In my first five-plus years at GoDaddy, I played a key role in developing ReComm, a robust and flexible multi-brand eCommerce platform.

Initially, as a Senior Designer, I delivered user experience designs for multiple apps while crafting a multi-brand design system. As I transitioned into a managerial role, I oversaw daily operations, mentored team members, and engaged in high-level strategic planning.

Discover the ReComm Platform

As a Senior Manager I led the groundwork to transform GoDaddy's Design System into a versatile, multi-brand framework, ensuring seamless integration during acquisitions.

I championed the adoption of brand-agnostic design principles to simplify complex processes, enhancing customization, maintainability, and scalability. My responsibilities included overseeing the development of innovative design system solutions, strategic planning, roadmap development, design community governance, and fostering a culture of continuous learning and growth.

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Discover my career and achievements on Linkedin

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See my digital design work on Dribbble

Get in contact via santossilva@gmail.com

Give me a call on +447463799753