Background
Instro started from a focused product idea: create a listening experience for deep work that removes the common interruptions of music products.
The public product is positioned around focus. The default listening mode is focus and electronic, with visible genres restricted to focus use cases. Older contexts still exist where useful in data and code, but they are not part of the current public positioning.
Challenge
The product needed to feel useful without asking listeners to manage too many decisions before they could start working.
Music products often compete for attention with browsing, search, playlist management, and recommendation surfaces. Instro needed a model that supported choice and paid differentiation while keeping the primary experience quiet and immediate.
Solution
The listening experience centers on an inline player, persistent playback, focus-specific music, and lightweight flavour controls.
Guest listeners can sample six tracks. Free listeners get twelve-track focus sessions. Paid listeners get unlimited focus sessions and full flavour control. The flavour chips are visible to all users, but the upgrade path explains why sound tuning belongs to the paid experience.
My Role
Product design and full-stack implementation
I shaped the product positioning, listening model, interface direction, tier logic, and implementation across the SvelteKit app and supporting services.
The work includes product strategy, UX writing, interaction design, SvelteKit implementation, Supabase metadata workflows, Stripe-backed plans, legal and account surfaces, and admin tooling for operating the product.
